We had Curtis Morley come to our Web Analytics class and share his expertise on action script for coding Flash. It is now time when we can see not only what people click on, but what they hover over and how many times, how long it takes them to click something, how long they watch it before clicking something else, and so much more. It lends more information toward what people are thinking, not only what they are doing.
He pointed out how the current examples posted on the Google help page work, but are flawed in a way in which you would not want to use them. He is working on a solution that promises to be much more user-friendly.