Key Lessons


Conferences and Key Lessons and Key Questions and Innovation30 Sep 2008 04:11 am

One of my friends, Kyle Matthews, recently pointed me in the direction of one of Seth Godin’s blog entries where he talked about Thinking Bigger.

I have just been in Florida for the last 4 days, where I saw how powerful this principle is. Real Estate Investor Summit 2008My brother, Gerald Rogers, had an idea about two months ago to put together a multi-speaker event, which he invited me to, but I had no idea what to expect. Well, in that short period of time he lined up some of the most powerful speakers (people like Tony Robbins‘ son Jairek, the business guru an NY times best selling author Chet Holmes, Than Merrill and other TV personalities, former sports stars and incredibly successful entrepreneurs), over a thousand people signed up to come, and for the hundreds of people who actually attended - it is quite possible everyone left with their lives dramatically changed for the better (including me)!


Gerald Rogers with Than Merrill


Testimonial Video (after just the first day)

Gerald had really never done anything like this before! But perhaps being driven by a passion to make other people’s lives better invites the universe to conspired with you — as it did with helping Gerald succeed in creating a world-class event! In addition to the speakers, I was impressed so much by the quality of the other friends I met there too. It seemed impossible to walk out of the experience we just had without being inspired and recognizing how this might indeed be one of the best times ever in the history of the world - and being motivated to take advantage of opportunities which are present and to really make a difference.

When I think about my brother, there are few people in my life that can make Gerald Rogersme laugh as hard or feel as loved as he does. Now there are few people who have done as much to inspire me to believe more in myself and think bigger. And it makes me so happy to see how Gerald is now thinking bigger in a way that allows hundreds (and no doubt thousands) more to benefit from the gifts and talents that God gave him.

Important Questions:

  • What if I told you that in two months from now you could help do something that would forever improve the lives of hundreds of people (both those you know and love as well as those you have never met)? Would you believe me that you could - and then have the courage to make it happen?
  • How much more could you do to make this world a better place, if only you had the courage to think bigger, focus, and follow through?
  • What are the strengths and talents that God has given you, so that you can make this world a better place?
  • What is it that is holding you back from doing that — and what could help you to eliminate the fear or mediocrity in your life so that you could increase your belief in yourself and your ability to think bigger?
Key Lessons and Key Questions and Random and Cross-cultural perspectives and Religion17 Sep 2008 12:51 pm

Several times in my life I’ve heard a saying that goes

“The past is history; The future is a mystery. This moment is a gift — that’s why it is called the present.”

To be honest, previously I just saw it as a clever little saying and then didn’t think much more about it.

It has only been in the last year that I have really been struck with the idea of how powerful it is to live in the moment. (Appreciating the idea, however, is very different from actually living the application of it, which is still difficult for me). Peaceful WarriorI watched a movie called “The Peaceful Warrior” (that I would highly recommend) which helped me see the importance of letting go of some control (or illusion of control) and the value of living in this moment, right now. Most of the time our minds are worried about something in the future which we can’t control or contemplating something in the past, for better or worse - but rarely do we stop and enjoy or even just experience right now, which is really the only thing we have.

I’ve now talked to 4 friends (two from the US - one of which was in India, one from Germany living in Finland, and one from France living in China) who have attended a Vipassana meditation course (absolutely free of charge) where you try to apply this principle through 10 days of total silence and Buddhist meditation - just trying to focus your mind on the experience of now. Each has said that for most people the first days are way more difficult than they would imagine, and even painful (being left with nothing but your thoughts, fears, doubts, regrets, uncertainties and trying to focus on the moment, without talking for the entire time - one of my friends could only last a few days). The three that were able to make it all 10 days said that by the end of the experience their life was changed - one of the most powerful experiences they have ever had.

It is more personal than I usually get on my blog, but over the last two weeks I’ve been experiencing some pretty intense “soul pain” (the kind of emotional grief which can seem at times worse than physical pain). I read some scriptures in The Book of Mormon which talk about the value of “today”, and I thought about my friends who have attended this Vipassana course. While feeling a deep sadness, I started to ask the questions:
How is it possible to value this moment when I am in pain now?
How can I focus on now and not think of past joy and/or hope somehow for a better future than the present moment?
What is there to see of value in this very moment, even when the moment is one filled with pain, sadness, and/or uncertainty?

I had a few experiences (which I might or might not share later) where I came to understand some of the answers to these questions for my situation, helping to provide meaning for being in the moment, even if it was hard and regardless of what happened in the past or what the future held.

One friend of mine shared with me some stories of others in her life who are going through some pretty severe trials, and it reminded me of hearing a poignant thing from President Henry B. Eyring when he indicated that you could go up to almost anyone and instead of asking “How are you doing?” - you could ask “Where does it hurt?”
So that makes me curious for anyone reading this:
How would you answer those questions (e.g. for the hard times you have gone through)?
Do you think it is possible to treasure (or at least value) a moment even when that moment is filled with sadness, pain, and uncertainty? Why and How?
Even when unpleasant, how can you want to experience and be in this moment, as opposed to any other ones that you could imagine?

Key Lessons and Technologies for Intercultural Communication and ICT4D02 Aug 2008 11:16 pm

Taking the ideas from the last two entries (about mistakes Rural Africa in development/ aid - wanting to help but making things worse) - I wanted to share a coule specific examples that are representative of many of the mistakes I have seen here in Uganda with ICT4D projects (Information and Communication Technology for Development).

Story 1
About 4 hours outside of Kampala, I drove with two friends to an area Walking to wireless kioskthat was nick-named the “wireless village”. Essentially, in the middle of nowhere Africa, some people from the US (Inveneo) had spent a ton of money to create a way for 5 remote huts (in an area without even electricity) to receive wireless Internet access that the community could use for free.

The roads got so bad that we had to park the car and walk to the first “kiosk” location Enabling the wireless Internet - actually a man’s home. Everything is powered by solar panels that the man of the house maintains, and works through high-powered antennae and satellites. And people from the community or rural areas come to access everything from market prices for goods to new farming practices to email access (email surprisingly was the least utilized, because most of the people they knew were in the villages). It was such a big deal that I was told even CNN came out to do a story on it, and (to my surprise), the people I talked with actually used it and really appreciated having it House with solar panels- at least for two years until about 6 months ago when one part broke and the whole system crashed. The part can not be found in Africa, and it seems like the American partners are less than responsive about coming to fix it any time soon. The village people now blame the local staff who were left in charge. The one person taught to maintain it has now moved on to a different city and job, the people continue to wonder if it will ever work again, and in the mean time the technology collects dust.

At the same time, children in a near-by refugee camp are dying at an alarming rate because of a lack of food, water, and inexpensive anti-malaria medication.

Story 2
I visited a similar telecenter and community radio project Goats and Solar Panels(with initial funding by UNESCO and other big boys), powered by huge solar conductors - and once it was set up the partners pulled out. Now the simple costs of Internet access (which are way more than rent) are forcing the operation to raise and sell pigs and produce on the side to try desperately to stay operational. And in the mean time, they also have a part that broke Raising Pigs and Produce to afford Internet accesswhich they need someone to come out and fix before the Internet is up and running again.

Similar to the famous anthropologist Margaret Mead’s observation regarding development in the 1950s - people brought tractors to developing countries to increase their productivity, but quickly fuel would run out, or part breaks and no one could fix it - so this wasted technology cluttered the ground like an elephant graveyard.

The main problem
As I see it, perhaps this is because most of development (especially in ICT4D) seems hand giving moneyto come because people develop a pet project (and/or technology) and in order to make themselves feel good (and sometimes in order to capture an untapped market) they try to find poor places in the world to inflict it upon. It isn’t really done for the people, but for the donor or volunteers (to feel good). They literally want to help in the worst way.

It is easy for us all to see the world (and the lives of the people we are intervening in) through the lens of our discipline, or academia, or our business industry, etc… & asking what we can do to “help” these “poor people” who are “less fortunate” than us through those myopic lenses.

Any better ideas?
In trying to think of better ways to be involved in the lives of other people, here is what I have come up with - but I am interested in what you think about it.

Instead of what I described above — why not try as much as possible to take off your predisposed lenses, and just see people in developing countries as humans first (not potential recipients of your specific pre-determined project/research - but humans, with hopes and fears and dreams as real as your own). If you want to be involved in their lives, before predetermining a project or specific outcome, why not first discover what their most pressing needs are (in light of your own as well) and hands shakingsee if there can be some synergy. Instead of you being the benefactor and them the beneficiary - why not try to build relationships where you try to listen more than speak and you each work together (a two-way flow) in order to synergistically create something better than either could on your own!

After all, what is the most valuable use of our brainpower, resources, time, network, energy? And at the very least, how can we do more good than harm?

Key Lessons and Cross-cultural perspectives27 Jul 2008 01:14 pm

Changed Priorities AheadI liked coming across this sign on the main street in Kampala city-center (click on it to see the full image). Maybe it is symbolic of what happens to people when they come to Uganda.

Well, in reference to my last blog entry, I knew I could do better if I had more time. So I went back yesterday (my first free day) and decided to spend as much time as I could with these kids – to find out more about who they really are, what their life is like, and what their real needs are.

Finding the boys
After making the 2 hour journey from Kampala to Jinja I figured I would start by going to the “American Super Market”. Only I did not see a single kid there – and it started to rain, so I was afraid I wouldn’t see any.

Well, on my way to the taxi park one kid popped out of nowhere with his hand outstretched.
I tried to talk to him, but he did not understand either English or the little of Lugandan that I have learned. Boys in the rainA parking guard came over and tried to help me speak with him. Within a short period of time, three more of the kids came over.

We walked to a little table under an overhang where we could get out of the rain and I could talk a more with them. The guard and a man at the next table over tried to help translate my questions and explain to me more about what they knew of who these kids were and where they came from. The man who was helping me ended up being a teacher at a local primary school – a school with 600 children attending, 300 of which are orphans.

Learning more about who they are
These particular kids I was speaking with (whose names I found out were Mio, Moru, Ocuro, Abra, and Shira) Clint Rogers with Ugandan street orphansactually came from the northern part of Uganda and didn’t speak much Lugandan or English at all, so even these men had difficulty communicating with them. But slowly we were able to get more information. They are from the Karamajou tribe, and came to Jinja either because of the insurgency (where their fathers had been killed) or simply because it was too dry and they could not grow any food. I asked the kids where they stayed and they told me “Masese” – a little squatter camp area out away from town for refugees. I asked them if they would take me to see it, and they agreed to.

The teacher walked with us to help translate. Kids on railroad track on way to MaseseAs we walked through town it seemed like more and more boys kept joining us until everyone in town was looking at our little parade. Many of the boys followed us to the edge of town, but did not want to go with me to Masese. Later as we were walking the little ones that came with said in Lugandan “The other ones had fear.” I asked why, but they did not give much of an answer, other than that they did not want me to see where they lived.

But five boys walked with us the whole way, Walking to Maseseplaying with their “toys” (an old tire and used CDs they found on the street) as we walked. And it was a long walk – through a little squatter camp area, over a railroad track, through a huge field of corn – and during our walking we talked. The teacher found out that not all of them were orphans, as they still had at least one parent, and that some had already been helped by one NGO to be able to start going to school.

Without mentioning that I was the one who was the mzungu (white person), I told the teacher about the M&M story from last week and asked him to see if any of these boys had been there and what they did after the car drove away. I was touched to find out I was wrong about what happened. One of the boys explained that there were not enough M&Ms for everyone, so they broke some of them in half in order to give some to each boy.

Visiting where they live
Finally we reached near the place that they lived. I smelled it before I could see it – as there was a stench from a waste area which we had to walk past.
Shortly after passing it, we came to a crowd of a few adults standing and helping feed a couple dozen dirty little children who were seated on the ground. People at MaseseAs soon as they saw me many of them gave surprised cries of “mzungu.”
In this house, someone had just passed away, and so they were in morning. It is tradition when this happens for visitors to come, sign the guest notebook, and leave some money – which I did. I then asked them if it would be OK if I took a picture, and they actually loved the idea. They wanted me to take as many as possible, in each place of Masese that I visited (one woman even requesting that I hold her baby for the picture).
Street boy with his mom
We went one by one to each of the homes of the boys and heard a little more of their story. As one example, the boy in this picture lost his father recently, killed while fighting in the army, and his mother was left with 8 kids – some of which are pictured here. Brothers and SistersEverywhere we passed, kids (and some adults) would say excitedly “mzungu” and wave to me from their houses or alleys. We met the living members of the families of each of these five boys, and each wanted a picture taken. Each of them was in a difficult situation. I found the names of organizations that were already helping them. I gave the mothers just a small amount of money, and also this time had a lot more M&Ms – to make sure that each child could have at least one. kids at Masese

After talking for quite a while with them, it became time to go.
As we walked out of the settlement to the main road, the kids who walked with us kept asking when they would see me again?
“Anytime,” the teacher said – which he told me means you are not committing to anything.
As we climbed onto the back of a “boda boda” (a motorcycle that acts as a taxi) the teacher told me that they were going to miss their new friend.

The boda motorcycle had a hard time getting started with our weight (the driver, the teacher, and me) so the driver asked the kids to help push – and soon we had enough momentum that they waved to me as we drove away.

Reflection
It is still a sad situation, however you look at it.kids in masese But I guess at least this time I did not leave feeling like I had made the situation even worse.
- I took a little more time to find out some more about who they really were and what their needs were.
- I acted much more out of concern than guilt or expediency.
- I went into the situation knowing I needed a lot more M&Ms and with a better distribution method (I made them line up one by one).
- I gave money directly to the mothers and the teacher, who would hopefully get them things the kids need the most.
- I asked the teacher to also give me the names of the organizations that seem to be doing the most to help them already – which I can now contribute to.
- I also got the address for the primary school, as one of my friends who is a teacher in the US (VeNicia) wanted to get her kids to put together a package for them. I emphasized to the teacher that it should be a two-way thing and the kids in Africa should also give something to the kids in the US, even if it was just pictures they drew.
- [Here is a link to comments from the previous entry with some initial ideas about how the specific experience might be analogous to development/aid in general]

Cute kids at MaseseStill, my heart goes out to them. I realize that my impact may not be great or transformative for them, but I can at least feel some peace in believing there are actually some things we can do to make the situation a little better for them. And, conversely, that their kindness, noble spirit, and hospitality, regardless of their situation, has also made my life situation better too.
Maybe it is strange, but just looking at the pictures again and hearing their voices in my head makes me miss those kids (my “new friends”) already.

Key Lessons and Cross-cultural perspectives and Innovation25 Jul 2008 11:57 am

I did something this last week that I immediately regretted and continue to feel bad about – wanting to help but honestly feeling as if the situation was worse after my arrival than before.
I’m asking for your thoughts in what I could have done differently.
Thinking about it, I have started to see the experience as an analogy for how aid/development is generally given and received in Africa.

The situation:
I was in a little village about an hour and a half outside Kampala, checking on some options of places that I can bring the participants of the upcoming TEDC conference. A friend of a friend was kind enough to offer me a ride back to Kampala, and so as a thank you I wanted to buy something to share with him.

Funny enough, we drove past the “American Super Market” American Super Market in Junja(which was run by people from India) so in addition to taking a picture, I went inside to look for something to share. I got some peanut m&ms, and just outside the store gave some to this friend, a girl he was talking to, and then just to be nice also to the guard sitting outside the front door.

Before I knew it, a dirty little pair of hands attached to a cute little dirty orphan popped out in front of me in a motion of wanting some too. orphans

My first thought was compassion, “Of course I want to do something nice for this little guy, when I have been given so much and he has been given so little, due to no fault of his own.” Just as I went to pour a couple in his hands, I was jostled as another pair of slightly bigger dirty hands pushed the other ones out of the way in order to try and catch the candy. Then another pair of dirty hands attached to a cute little dirty orphan joined them, and another, and another, until in what seemed like a matter of seconds, I was surrounded by hands and orphans. orphans 2A lot of them had left their places sitting on the street near the building and now surrounded me. (someone told me nearly one in four children in Uganda is an orphan, mainly due to AIDS – although most of them get taken into live with extended family, these ones looked like they lived on the street)

I quickly counted heads (15-20) and how many candies were left in the bag (about 11) – not enough to go around.

I looked over to my companion for some advice or help; he just shook his head at me (like “stupid mzungo”) and walked quickly across the street to the car to start it because he was in a rush to get back to Kampala.

I obviously looked confused and at this point the kids were kind of pushing each other for spots at the front so that they didn’t get left out.

My first thought was to simply do nothing and keep the candies to myself so that it would be “fair” (or at least equally unfair for each of them) – but that thought made me feel selfish and guilty.

I was trying to think quickly but my friend was already in the car and it seemed like more and more anxious kids kept coming over and surrounding me.

So I just light tossed the bag towards them while I broke free of the crowd and hurried across the street to get in the nice, comfortable, clean car.

I looked back just once to see what happened, and instead of the candies being spread as equally and fairly as possible among all the orphans, they had fought and struggled over them until one or two of the bigger kids won all of them and the rest got none.

By then we had driven away.

Maybe you can see now why this situation keeps bothering me.

My question for you:
What could/should I have done differently?

Feel free to give simple answers or ones in which you creatively think out of the box. And don’t be afraid to hurt my feelings either, I’m asking for your honest thoughts.

After I get some answers to these questions, I’ll share a bit about how it seems like an analogy for current aid/development situations in Africa in general. But for now, I’m just interested in how you think I could have done things different with this particular incident?

Key Lessons and Key Questions22 Jul 2008 04:16 pm

Being in Africa, and reading about so much corruption, I reflected Mandelaagain on meeting Nelson Rolihlahla Mandela, who recently celebrated his 90th birthday.

Time magazine (in their July issue) did a cover story on 8 lessons from his leadership principles. Coming across an interesting book in the Amsterdam airport about the history of Africa deepened my realization of how unique of an individual and leader he was. Much of the history of the African continent is a sad stream of leaders who have used their positions to exploit their people. In the case of Nelson Mandela it seems that the potential for absolute power did not lead to absolute corruption.

I read his biogaraphy “Long Walk to Freedom,” visited Robben Island, Clint Rogers and Nelson Mandelawhere he was a prisoner for over 20 years, and was later lucky enough to meet him at his home in Qunu shortly after his term as president had ended. His warm, welcoming personality and his self-depreciating sense of humor make him easy to like. His lack of bitterness over the harshness and struggle Clint Rogers and Nelson Mandelahe went through makes him easy to admire. Sure he’s not perfect, but how many other political leaders do you know of where people will spontaneously make up songs about how much they love him/her? I heard those songs on the streets of South Africa, and still hear people throughout Africa and the world praise his name - and I think for good reason. He is definitely one of my favorite world leaders.

Do you have any favorite leaders? If so, why?

Conferences and Key Lessons and Key Questions and Resources and Web Analytics and Cross-cultural perspectives and Global virtual teams21 Jul 2008 11:14 pm

I wonder if anything has more impact on our future than the questions we ask?

First, if we take it on more of a micro-level, imagine going into any random meeting. You will see things differently and have a different experience if you are asking “How can I get out of this meeting as quickly as possible?” vs. “What meaningful things can I learn and/or contribute during this time?” vs “How can I make sure I don’t embarrass myself in this meeting like I did last time?”
The questions we ask reveal some about the assumptions we take into the situation, and also have an impact on the consequent experience we have.

As another simple example, when meeting a person imagine asking: “What does he/she think of me?” vs. “What is his/her life like?” vs. “How can I make this person’s life a little better?” vs “Why am I even talking to this person?”
Depending on which question(s) you are asking (consciously or subconsciously) you will most likely have a different perspective, experience, and outcome.

As I was conducting a review the last 10 years of research on papers presented at the bi-annual CATaC conference (Cultural Attitudes towards Technology and Communication), I was again impressed by the questions we ask in a research context. They are all laden with assumptions (usually unstated) and have an impact on how the research is conducted – including what end up being the findings and recommended future research.

For this paper we looked at:
• Who is asking the questions? (where are they from, what discipline do they represent, who do they work with)
• What questions are they asking?
• How do they go about finding answers to their questions? (what literature do they cite, what methods do they use, what population do they sample, etc.)
• What answers do they find?
• What suggestions do they have for future research?

Additionally, I kept asking myself, what assumptions might they be making in the questions they address?

Even working with great colleagues like Javier and Brooke, it was a ton of work (reading at least some sections of all 199 papers) – but perhaps one of the best things I have done professionally or personally. I now have a better idea for what has already been done in this field, what gaps there are, and what lines of inquiry have been more fruitful than others. On another level, I am more conscious of the assumptions behind the questions I ask and the potential impact they might have. I wonder, out of all the possible options, are these really the most valuable questions?

Your thoughts/reactions?
• In your personal and/or professional life, have you ever had an experience where you noticed that when you changed the questions you were asking it altered the way you saw the situation?
• Do you ever stop to examine the assumptions you are making which led to the questions you are asking?
• Of all the questions you could ask, why did you pick the ones you are asking? Do you think they are the most important or valuable ones you could be asking or is it for some other reason?

As a side line of thought:
• Do you think we ask ourselves enough questions? Why as we age do we seem to lose some of the curiosity of children and ask less questions?
• If not all questions are created equal, how can I lead myself to asking better and better questions?

Key Lessons03 Jul 2008 04:15 pm

Most of us have been lucky enough to have had at least one great teacher enter our lives who somehow resonates with us and who changes the way that we look at ourselves and the world - awakening us from a sleep we did not know we were in.
Dillon Inouye Dr. Dillon K. Inouye, who passed away a couple days ago, was that kind of a teacher, mentor, and friend for me - literally changing the course of my life through the things I learned in his classes and from his example. Whenever I had a tough professional or personal question I could go to him and was constantly inspired and uplifted by his insight and perspective.

In honor of this great man, and also good teachers and friends everywhere (regardless of your profession), I wanted to pass on this link. It is to an article Dr. Inouye authored on Indiana University’s IDT Record concerning his perspective and invitation on what the central role of Instructional Design and Technology could be, and I think it also applies to all service oriented professions (as well as life more generally).


“Help: Toward a New Ethics-Centered Paradigm for Instructional Design and Technology”

“How should we define Instructional Design and Technology (IDT)? What is the meaning of our discipline? What is the meaning of our profession? A first step toward answering this question would be to determine which of our many goals and purposes is our central, or ultimate, end. What is our central mission and toward what should our efforts be directed? Until we could agree on a central concern, defining our field would be impossible. An inability to define IDT would be unfortunate, indeed, for no other success could compensate for a discipline’s failure to understand its fundamental nature and reason for existing. “If one does not know to which port one is sailing,” said Seneca, “no wind is favorable (1969).”

This article invites the discipline and its profession to consider a new alternative for the central concern of IDT. To establish a context, it first reviews three traditional centers of concern. It then proposes a fourth alternative so apt and so obvious that it is almost invisible. The article then uses Aristotle’s categories of the rational intellect to highlight the principled differences among the four centers; and finally, it explores some general and specific implications of the shift in focus for the discipline, the profession, and the constituent subfields of both.” http://www.indiana.edu/%7Eidt/articles/documents/ethics.htm

Although my friend and mentor Dr. Inouye is now gone, I know I will continue to learn from and be inspired by the things he has taught me in the many years to come (as well as laugh at the memory of his corny jokes). I’m sure I will also pass on the best things I learned from him to those that I am lucky enough to teach. Perhaps that is at least one mark of a great teacher - which Dillon Inouye truly was.

Key Lessons and Random30 Jun 2008 11:55 am

Yesterday, I met a good friend at the Eiffel Tower, Me at Eiffel Towerand we spent the day visiting some of the main attractions above ground in Paris (Notre Dame, Victory Arch, Louve, Angelina’s chocolate shop on, etc) – and enjoyed some of the vibrant life that filled the streets.

For a section of the day, however, we also took some time to see the catacombs, which quietly wind for nearly 300 kilometers beneath some of the lively streets above.
Hiking 25 meters underground, we came to an enclosure under the city of Paris that was dimly lit, moisture dripping occasionally on us Catecombs of Parisfrom the low ceiling (which I had to duck at certain points as I walked) – and along the walls it was filled with rows and rows of bones – from approximately 5 million people!

For some reason, seeing the remains of so many people who once were alive, breathing, working, playing, etc – triggered a cognitive/emotional reaction. It wasn’t spooky, but did make me pause and think deeply.

It just poignantly struck me again how short life really is. More Bones
It made me re-consider what it is that I really want to do with whatever stretch of years I have – hoping I at least do more good than harm during them.
I thought about how much of the things I worry about on a daily basis might not matter that much in the long run – and how grateful I all the good things in my life (e.g. health, friends, family, laughter, faith, opportunities to learn, chances to contribute to things that are worthwhile, etc.)

Next time you are in Paris, you should consider a visit to the Denfert-Rochereau Ossuary (”The Kingdom of the Dead”). I am informed that at least it is better than the boat ride through the sewer system below Paris (which someone told me you can also do).

Key Lessons and Web Analytics and Web 2.015 May 2008 11:27 pm

I just got my student reviews back from this last semester (see below), and so I thought it would be good to give you a follow-up report on the Web Analytics class (ISys 590R) I was asked to teach. I talked about my unique approach to teaching this semester in a previous blog entry.

In this entry, I wanted to report on how that strategy paid off, and what I would do differently next time.

In the class we:

  • covered some of the basics in eBusiness, SEO, online marketing, and the role and value of web analytics in it all,
  • dissected web analytics implementation methods and discussed the strengths and weaknesses in each,
  • participated in hands-on consulting experiences and data analysis using Site Catalyst (through the Omniture Web Analytics Competition) and Google Analytics (through required personal blogs, and in our case study),
  • received exposure and personalized feedback to the experts who are on the cutting-edge of the field (through reading and commenting on expert blogs, guest speakers, participation in the Omniture Summit, and participation in the OWAC competition).

My two goals for the class were:

  1. create a sharing atmosphere where each person considered themselves a learner and a teacher (through in and out of class hands-on, immediately applicable projects and assignments),
  2. get students thinking like experts through as much association with as many as possible.

As a result of this class:

  • many in the class have received job offers (several with Omniture, and several others with companies they have worked with during the semester as a result of their new skills)
  • several in the class who have their own e-businesses have seen an increase in their profitability (some with really cool stories I could tell you)
  • overall relationship with some of the major experts in the field has been strengthened
  • during the OWAC competition 4 of my students placed in the top 3 teams, wining over $6,000
  • several students said it was one of their favorite classes at BYU
  • on the last day of class, the students gave a standing ovation (of course they were already standing because they were leaving, and maybe just clapping because they were glad it was over! ;)

Here are some examples of constructive comments that the students in my class last semester made on the anonymous university class evaluation form (they liked the course and the teaching style, but wished for a bit more structure):

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Clint is a great professor. He is engaging, inspiring, and just overall, a nice guy. He did a great job of bringing experts in the field into the classroom. He was extremely respectful! Thanks Clint!

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Great class!

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Clint is a great teacher. I like his teaching style. We’ve already talked about this, but I think the class needs a little more structure.

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This is was one of my favorite classes taken at BYU and the teacher was one of my top 3 favorite teachers I’ve had in my 6 years at BYU.

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First Clint was the best prof. that I have ever had in any collage class to date and Clint has left a high standard for any teacher to follow. He made himself very available out of class and maintained great communication out of class via email, and in class. He bent over backwards to get industry leaders in the field to come in and speak with us. WOW Clint is a fantastic teacher and is very open to feedback, almost more welcoming to negative feedback than positive. This great teacher was also aided by the fact that this is a great course which BYU is lucky to have. It will soon be a class at all university’s with any business school of any reputation. I am an electrical engineering major and was happy to come to jump the fence to come to this class. I would love to take Web analytics part 2. I took this class for the subject not because it at all helps me toward by ee degree or strategy minor. That is how important it was to me. I don’t regret it one bit. Two thumbs way up, for the instructor and the class.

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This is the best class I have ever taken at BYU. It really helped prepare me for my career. I loved the Web Analytics competition. The professor did a great job making class interesting and keeping everyone involved. I learned a ton.

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Maybe it’s the nature of the class but it seems like there was no way to see if a students schedule would be conducive to this class. I understand that during the competition we were busy but then it seemed like after we were done the class was scatter brained. Not the teacher just the class. It seems like assignments were assigned when the teacher felt like they came up, in the sense that as we were talking about different things suddenly he would say, oh great, an assignment! Then we were required to do it. It would have been nice to have a little more structure.
I did love the class though. I felt like I learned a lot and I loved having the guest lecturers. Thanks.

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Good class . . . could have used a bit more structure to it, but excellent instructor!

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I really like the professor, but I think the class was a little too loosely structured. I enjoyed the fact that I didn’t have to worry about my grade and I could focus on learning. However, there wasn’t much of a syllabus/course schedule that helped me know what was going on. He did send emails, which helped, but they were only for the next class period or two.
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They are much better comments than the first time I got student ratings (about 3 years ago) - so it is nice to see some improvement :) ). As you can see, however, the loose structure of the Web 2.0 approach still left students feeling a little lost. So, in consideration of ways to improve -

  • I think there can be a little more structure and guidance, without encroaching on the overall teaching approach (e.g. give a little more details of upcoming events and assignments, request specific things to be blogged about instead of leaving it so much up to students, require in the first couple weeks for students to post a comment or question on an expert blog, etc).
  • The other thing that I think would help is to start the consulting experience we do in the class before the OWAC competition, allowing data to be collected during that time, and then analyzing it and giving data-driven recommendations after they have their experience in the competition. This might also give the class a feel of a little more consistency throughout the semester.

It was very fun to teach ISys 590R this semester. I thought it was both personally and professionally rewarding. I hope those students keep in touch - if they keep learning at the same pace it will not be very long before they are the recognized experts in the field.

I also have some more exciting ideas for how to improve even more the tie with experts through the Web 2.0 tools - but perhaps you will have to wait until next semester to find out what those are… :)

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