I heard Lance Armstrong, the famous cyclist and cancer survivor, speak last night at the Omniture 2008 Summit. Through sharing his story of surviving cancer, his multiple Tour de France wins, and his hugely successful LiveStrong movement (already sold nearly 70 million of those yellow bands) – his main point was to encourage everyone in the audience to do more to bridge the gap in society between what we know and where we actually are.
Funniest part: when he described the doctor who was trying to explain how simple his cancer surgery would be. The doctor enlisted the metaphor of Halloween – and had Lance envision taking a pumpkin, cutting the top off, carving out everything that was inside, and then just putting the top back on. Lance had testicular cancer! So it is understandable when he said he has never seen Halloween quite the same since then, and prefers if his kids ask his wife to help with the pumpkin carving.
Main Summary: He invoked the notion of active citizenship – or all of us being more involved in our community. He said that we know we need to because we are falling short, in schools, hospitals, homes, – we need to somehow shrink the gap between what we know and where we are at. “That is the gap between what we know how to do vs what we actually do – and everything in the middle is a moral and ethical failure in
Speaking of the 70 million who have bought the yellow LiveStrong wristbands, he said it is nice to have an army of people who believe in change and want to do something about it. He emphasized that it was not just with cancer, but with so many things. He encouraged everyone to find the issue that they were most concerned about and then do something (even if not with money, then with time).
“We need your time, your energy, and most importantly your passion.”
Personal Reflection and Question: I think one of my key “issues” is intercultural (and interfaith) communication, collaboration, and innovation. It fascinates me and I think there is so much good that can be done through it for everyone involved. I think, however, that is part of my larger issue/passion – which is finding anything that helps people to see and reach more of their potential.
What is one of your issues?
For whoever reads this, pause for a moment and post something, anything. I am really interested to know what it is that you care about?
Please post something, the first thing that comes to your mind – I am really very curious.