Key Lessons12 Dec 2009 07:50 pm
“How might we improve?” vs. “Wouldn’t it be cool if?”
Tonight I finished Tim Brown’s book, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation (Tim Brown is the current CEO of design giant IDEO).
In the book he discusses his way of framing a design problem, “How might we . . .” Often the problem statement also includes the verb improve, as in […]