Comments on: How to get a message to spread: and why most marketers do not understand how the Internet has changed our lives http://www.clintrogersonline.com/blog/2008/03/07/seth-godin-what-most-marketers-do-not-understand-about-how-the-internet-has-changed-our-lives/ Blog of P. Clint Rogers, PhD: Culture, Training, and Technology Specialist Thu, 17 May 2012 21:36:48 +0000 http://wordpress.org/?v=2.1.3 By: Joseph http://www.clintrogersonline.com/blog/2008/03/07/seth-godin-what-most-marketers-do-not-understand-about-how-the-internet-has-changed-our-lives/#comment-1628 Joseph Mon, 10 Mar 2008 20:15:24 +0000 http://www.clintrogersonline.com/blog/2008/03/07/seth-godin-what-most-marketers-do-not-understand-about-how-the-internet-has-changed-our-lives/#comment-1628 Well... I have programming skills. I'm definitely curious enough to be willing to listen under NDA for more information. As far as message spreading goes, I believe that the message might be a bit idealistic. The problem with being remarkable is that it is often very expensive and prone to be copied. The cheap copy might not be as good, but people have different utility assessments. Granted, being a good value can be part of being remarkable, but if that's what you have going for you, for many product domains, being the right combination of quality and cost will only appeal to a narrow band of consumer. I don't know. It's a happy thought that providing something worthwhile is all it takes; that people will flock to your door and bring their friends. Something seems to be missing though. There are many cases when a superior product has lost out. Well… I have programming skills. I’m definitely curious enough to be willing to listen under NDA for more information. As far as message spreading goes, I believe that the message might be a bit idealistic. The problem with being remarkable is that it is often very expensive and prone to be copied. The cheap copy might not be as good, but people have different utility assessments. Granted, being a good value can be part of being remarkable, but if that’s what you have going for you, for many product domains, being the right combination of quality and cost will only appeal to a narrow band of consumer.

I don’t know. It’s a happy thought that providing something worthwhile is all it takes; that people will flock to your door and bring their friends. Something seems to be missing though. There are many cases when a superior product has lost out.

]]> By: Clint http://www.clintrogersonline.com/blog/2008/03/07/seth-godin-what-most-marketers-do-not-understand-about-how-the-internet-has-changed-our-lives/#comment-1631 Clint Tue, 11 Mar 2008 16:41:01 +0000 http://www.clintrogersonline.com/blog/2008/03/07/seth-godin-what-most-marketers-do-not-understand-about-how-the-internet-has-changed-our-lives/#comment-1631 I see your point. I was thinking about it yesterday, and how sometimes good products are beat out by lesser ones, simply because of good marketing. I'm curious other factors involved besides the one Seth pointed out. But I think his main issue is still valid, that it will be more and more difficult to be in control of "interrupting" people who you want to hear your message (as people have more and more channels of information). If the message does not somehow become "viral" - in that people share it with each other of their own accord, then it will stand a much less chance of having reach, exposure, and impact. His other big point was about developing relationships based on trust, and receiving permission to send relevant, wanted messages. That is much different from the normal "if you don't unclick this box then you will be on our mailing list to receive offers in the future" idea. I see your point. I was thinking about it yesterday, and how sometimes good products are beat out by lesser ones, simply because of good marketing. I’m curious other factors involved besides the one Seth pointed out. But I think his main issue is still valid, that it will be more and more difficult to be in control of “interrupting” people who you want to hear your message (as people have more and more channels of information). If the message does not somehow become “viral” - in that people share it with each other of their own accord, then it will stand a much less chance of having reach, exposure, and impact. His other big point was about developing relationships based on trust, and receiving permission to send relevant, wanted messages. That is much different from the normal “if you don’t unclick this box then you will be on our mailing list to receive offers in the future” idea.

]]> By: Justus http://www.clintrogersonline.com/blog/2008/03/07/seth-godin-what-most-marketers-do-not-understand-about-how-the-internet-has-changed-our-lives/#comment-1630 Justus Tue, 11 Mar 2008 16:42:07 +0000 http://www.clintrogersonline.com/blog/2008/03/07/seth-godin-what-most-marketers-do-not-understand-about-how-the-internet-has-changed-our-lives/#comment-1630 Hi Clint, Justus says: A lot of people who buy Seth Godin also buy Malcolm Gladwell's book The Tipping Point. The tipping point is a great read and probably is getting at the heart of Godin's teachings. Let me know what you think of it. It's probably just a few bucks on Amazon.com. Hi Clint,

Justus says: A lot of people who buy Seth Godin also buy Malcolm Gladwell’s book The Tipping Point.

The tipping point is a great read and probably is getting at the heart of Godin’s teachings. Let me know what you think of it. It’s probably just a few bucks on Amazon.com.

]]> By: Clint http://www.clintrogersonline.com/blog/2008/03/07/seth-godin-what-most-marketers-do-not-understand-about-how-the-internet-has-changed-our-lives/#comment-1632 Clint Tue, 11 Mar 2008 16:46:19 +0000 http://www.clintrogersonline.com/blog/2008/03/07/seth-godin-what-most-marketers-do-not-understand-about-how-the-internet-has-changed-our-lives/#comment-1632 Jus, I've heard about that book from several people now - and I think I definitely should read it. Thanks. Jus, I’ve heard about that book from several people now - and I think I definitely should read it. Thanks.

]]> By: Justus http://www.clintrogersonline.com/blog/2008/03/07/seth-godin-what-most-marketers-do-not-understand-about-how-the-internet-has-changed-our-lives/#comment-1633 Justus Tue, 11 Mar 2008 17:46:07 +0000 http://www.clintrogersonline.com/blog/2008/03/07/seth-godin-what-most-marketers-do-not-understand-about-how-the-internet-has-changed-our-lives/#comment-1633 Irony noted. Irony noted.

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