http://www.clintrogersonline.com/blog/2007/06/26/paul-phillips-of-touch-clarity-now-vp-of-behavioral-targeting-at-omniture-spoke-yesterday-on-decision-automation/ Blog of P. Clint Rogers, PhD: Culture, Training, and Technology Specialist Tue, 07 Feb 2012 18:38:05 +0000 http://wordpress.org/?v=2.1.3 http://www.clintrogersonline.com/blog/2007/06/26/paul-phillips-of-touch-clarity-now-vp-of-behavioral-targeting-at-omniture-spoke-yesterday-on-decision-automation/#comment-104 PhD » Emotion Recognition Tue, 17 Jul 2007 12:32:11 +0000 http://www.clintrogersonline.com/blog/2007/06/26/paul-phillips-of-touch-clarity-now-vp-of-behavioral-targeting-at-omniture-spoke-yesterday-on-decision-automation/#comment-104 [...] following morning I re-read Clint’s last post. Intriguing enough I wonder if it would be related with this topic somehow. Written by Javier [...] […] following morning I re-read Clint’s last post. Intriguing enough I wonder if it would be related with this topic somehow. Written by Javier […]

]]> http://www.clintrogersonline.com/blog/2007/06/26/paul-phillips-of-touch-clarity-now-vp-of-behavioral-targeting-at-omniture-spoke-yesterday-on-decision-automation/#comment-105 Clint Wed, 18 Jul 2007 02:27:17 +0000 http://www.clintrogersonline.com/blog/2007/06/26/paul-phillips-of-touch-clarity-now-vp-of-behavioral-targeting-at-omniture-spoke-yesterday-on-decision-automation/#comment-105 <a href="http://cs.joensuu.fi/~jgonza/wordpress/?p=29" rel="nofollow">In his post, Javier </a>wondered if the advances in emotion-recognition software are related to decision automation. Although, according to my knowledge, they are not yet it is extremely likely that they will be in the future. For example, imagine using a webcam as you interact with a web site that uses a combination of emotion-recognition software and decision automation. The data collected by the emotion-recognition software would be included in the variables that are used to determine what your unique needs are in the moment, and consequently factor into what messages/ creatives are presented to you. In learning situations, it could not only help assess engagement, frustration, surprise, etc.. but also predict what reaction to which emotion in which moment would be the most helpful in achieving a positive end result. I think, if you can get past the creepy factor of how wise a computer could seem and ensure practices to not abuse these kinds of technologies, the possibilities are fascinating. In his post, Javier wondered if the advances in emotion-recognition software are related to decision automation. Although, according to my knowledge, they are not yet it is extremely likely that they will be in the future. For example, imagine using a webcam as you interact with a web site that uses a combination of emotion-recognition software and decision automation. The data collected by the emotion-recognition software would be included in the variables that are used to determine what your unique needs are in the moment, and consequently factor into what messages/ creatives are presented to you. In learning situations, it could not only help assess engagement, frustration, surprise, etc.. but also predict what reaction to which emotion in which moment would be the most helpful in achieving a positive end result. I think, if you can get past the creepy factor of how wise a computer could seem and ensure practices to not abuse these kinds of technologies, the possibilities are fascinating.

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