Comments on: Web analytics for beginners - Ten of the top ways web analytics can improve your website’s business (in making data-driven decisions) http://www.clintrogersonline.com/blog/2007/06/07/web-analytics-for-beginners-ten-of-the-top-ways-web-analytics-can-improve-your-websites-business-in-making-data-driven-decisions/ Blog of P. Clint Rogers, PhD: Culture, Training, and Technology Specialist Tue, 07 Feb 2012 18:39:58 +0000 http://wordpress.org/?v=2.1.3 By: benrobb http://www.clintrogersonline.com/blog/2007/06/07/web-analytics-for-beginners-ten-of-the-top-ways-web-analytics-can-improve-your-websites-business-in-making-data-driven-decisions/#comment-91 benrobb Thu, 07 Jun 2007 14:51:33 +0000 http://www.clintrogersonline.com/blog/2007/06/07/web-analytics-for-beginners-ten-of-the-top-ways-web-analytics-can-improve-your-websites-business-in-making-data-driven-decisions/#comment-91 That's actually a really good list. I've been at Omniture for about 5 weeks now and you've got some of the main ideas that people really struggle with - though finding broken links isn't the focus :). There are a lot of people that use analytics data for things that it wasn't intended to be used for. Everything you do should either create a change in your website or create a change in your marketing. From the business perspective though, the part where things start to get difficult is in prioritizing which problems get solved first. Once your implementation is solid, it becomes a lot like a manufacturing process where you are continuously identifying bottlenecks, fixing them, and moving on to the next bottleneck. Good list though. I'm planning on starting up an analytics blog soon that will attempt to keep current with the trends and techniques for online analytics. I'll let you know. That’s actually a really good list. I’ve been at Omniture for about 5 weeks now and you’ve got some of the main ideas that people really struggle with - though finding broken links isn’t the focus :).

There are a lot of people that use analytics data for things that it wasn’t intended to be used for. Everything you do should either create a change in your website or create a change in your marketing.

From the business perspective though, the part where things start to get difficult is in prioritizing which problems get solved first. Once your implementation is solid, it becomes a lot like a manufacturing process where you are continuously identifying bottlenecks, fixing them, and moving on to the next bottleneck.

Good list though. I’m planning on starting up an analytics blog soon that will attempt to keep current with the trends and techniques for online analytics. I’ll let you know.

]]> By: Thoughts » Web Analytics and the like http://www.clintrogersonline.com/blog/2007/06/07/web-analytics-for-beginners-ten-of-the-top-ways-web-analytics-can-improve-your-websites-business-in-making-data-driven-decisions/#comment-93 Thoughts » Web Analytics and the like Sat, 09 Jun 2007 01:54:06 +0000 http://www.clintrogersonline.com/blog/2007/06/07/web-analytics-for-beginners-ten-of-the-top-ways-web-analytics-can-improve-your-websites-business-in-making-data-driven-decisions/#comment-93 [...] class at BYU, I have been addicted to Analytics. Clint Rogers, a teacher of that class, lists ten ways to improve your business with web [...] […] class at BYU, I have been addicted to Analytics. Clint Rogers, a teacher of that class, lists ten ways to improve your business with web […]

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